It Started with a Trip
Years of travelling through coffee-growing regions changed the way I think about coffee. Walking through highland farms in Latin America, visiting small cooperatives in East Africa, sitting with roasters who've spent decades perfecting their craft — I kept having the same experience: the coffee at origin was nothing like what I could find back home.
The farmers I met were growing extraordinary coffee. They knew their soil, their altitude, their varietals inside out. But by the time their beans reached consumers, they'd passed through so many hands that the story — and often the quality — got lost along the way. And the farmers themselves rarely saw a fair share of the final price.
I wanted to fix that. Not with another faceless coffee brand, but with something more personal — a service that connects people who care about what they drink with the people who actually grow and roast it.
