Our Story

Roots in the Highlands

Our story begins in the misty highlands of Chiapas, Mexico, where coffee has been cultivated for generations by small family farms. At 1800 meters above sea level, the combination of rich volcanic soil, perfect altitude, and ideal climate conditions creates the perfect environment for growing exceptional coffee.

We work directly with a collective of these family farms, each managing between 1-10 hectares of land. Unlike large commercial operations, these farmers use traditional, chemical-free methods passed down through generations. While not certified organic, their practices respect the land and produce beans of unparalleled quality.

This direct relationship ensures that more of the profits go directly to the farmers who deserve it most, while giving us complete transparency about how our coffee is grown.

The Artisan's Touch

At the heart of Direct Coffee are our roasters and partner collectives, several of whom began their journeys in the Chiapas highlands. Learning the art of roasting from family traditions, they developed a deep understanding of how heat transforms the complex flavors locked within each bean.

His journey took him from Chiapas to Guadalajara, bringing with him not just technical skill but a profound respect for the beans and the people who grow them. While large roasters focus on consistency and volume, our roasters approach each small batch (5kg-15kg) as a unique opportunity to unlock the perfect flavor profile.

This personal connection to both the source and the craft is what sets Direct Coffee apart. For us, roasting isn't a process—it's a form of storytelling, with each blend telling the story of its origin and its destination.

Our Journey

2015

First connections made with family farms in Chiapas, building relationships based on mutual respect and shared values.

2018

Our roasters began experimenting with personalized blends for friends and family, developing unique notation systems used across the team.

2020

First test shipments to the US, navigating the complexities of import regulations and logistics.

2023

Formation of Direct Coffee as a company, with a mission to make personally crafted coffee accessible despite new import challenges.

Our Values

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Direct Relationships

We believe in knowing exactly where our coffee comes from and who grows it. By working directly with farmers, we ensure fair compensation and sustainable practices.

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Artisan Craft

Coffee roasting is an art form. We honor this tradition by prioritizing skill, attention to detail, and personal touch over mass production.

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Continuous Refinement

Your perfect blend evolves with your feedback. We view every shipment as part of an ongoing conversation about your preferences.